Online Privacy Policy

Thank you for visiting us online. This privacy statement describes the personal information we collect online, the choices you can make about the information you provide to us and how we protect that information.

Personal information is information that can identify an individual, such as a benefits enrollee (member), a participating dentist or other health care professional, or any website user. It includes most information that can be used to identify a person, such as a full name, mailing address, email address or telephone number.

Information we collect and how we use it

You can visit our websites, obtain a referral to a dentist in your area, learn about our services, and read about dental health without providing your personal information. However, to participate in certain interactive services through our websites as well as special offers or programs that we offer, you may need to provide personal information.

The personal information we may collect from you through our websites is related to the specific program in which you are enrolling. It may include, for example:

  • Your name and contact information
  • Your account number
  • Authentication information if you are a licensed dentist

Information sharing

We are the sole owner of the information collected on this website. We do not sell, share or rent your information to third parties (marketers) for their own use, unless we first obtain your explicit consent to do so.

In some situations, we may share personal information with organizations affiliated with us, or with unaffiliated third parties to provide services to you on our behalf. We do not allow these third parties to use your information for any purpose other than that requested by us and require them to protect personal information received from us in a manner similar to the protections we offer.

If we should merge with, acquire, or be acquired by another company, personal information provided to us may be transferred to or shared with that organization.

Registration and password

As mentioned above, you may browse our website and learn about our services without providing personal information. However, if you decide to use certain interactive functions, you will need to complete a registration form. As part of that process, you will be asked to choose a password.

As with any password, you should not disclose it to third parties. If you register through our website, you should recognize that your personal information could potentially be compromised or improperly accessed if someone finds your password and uses it. If you suspect unauthorized use of your password, you should immediately take steps to change your password and notify us of potentially fraudulent activity.

Changing or updating your information

Following registration, you can review and change the information you submitted during registration, including your password. You are responsible for updating this information if it changes. If you post messages to any public posting area on our website, you cannot change or remove your posting.

If you no longer desire our services, you may contact us via our information page or by writing our customer service department at the following address:

Customer Service
PO Box 9089
Farmington Hills, MI 48333-9089

Surveys and contests

From time to time, the site may request information from users for surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as ZIP code, age bracket). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of the site.

Automatic collection of tracking information: cookies and log files

We may collect information about your use of our website through the use of cookies or log files. This information does not identify you personally.

A cookie is a small piece of data (IT information) that we place on the computer. Cookies are used so you do not have to log in a password more than once, thereby saving time while on the website. We also use cookies so you do not have to re-key specific information when making multiple entries/searches. Cookies are required to gain access to the secured areas of our website. Access to these secured areas will not be granted if your computer browser is set to reject cookies.

In addition, log files may be used while you are visiting this website. We use IP addresses to analyze trends, such as site usage, and administer the site.

Links to other websites

Within our website, there may be links to websites that do not belong to us. These external websites are not subject to this privacy statement as we do not control those websites. We are not responsible for the privacy practices or the content of these external websites, and such links are not intended to be an endorsement of those sites. We encourage our users to be aware when they leave our website and to read the privacy statements of each and every website that collects personally identifiable information.

Information security

Due to the rapidly evolving nature of information technologies, no transmission of data over the internet can ever be fully guaranteed. However, we have appropriate technical, administrative and physical procedures in place to protect personal information from loss, misuse or alteration. We take steps to ensure that access to personal information is limited to individuals who have a business need consistent with the reason the information was provided. We maintain personal information in accordance with records guidelines, and train our employees on our privacy and security practices.

When we contract with third parties to provide services for us that involve your personal information, we require that they protect your information in a manner similar to the protections we offer.

Any of our websites containing or soliciting nonpublic personal information are SSL encrypted.

Children's privacy

This website is not intended for children under the age of 13. When we collect information about children under the age of 13 who may receive benefits (via their parents or guardians) from us, we do so in compliance with applicable privacy laws. The information collected about children is that which is necessary to perform our services for them.

Parents can obtain a copy of the personal information of their children by contacting customer service at the address below. If a child’s personal information needs to be corrected and/or updated, customer service can provide instruction on how to request the necessary changes. To protect children, we require proper authentication from you. You can also instruct us to remove your child's information from any registrations or other services in which they may have enrolled without disclosing that they were a minor.

Customer Service
PO Box 9089
Farmington Hills, MI 48333-9089

Updating the privacy statement

We may, from time to time, update or change our privacy statement. We will notify you of any changes by posting our updated privacy statement on our website and inserting a new effective date. Changes to our privacy statement only apply to personal information collected after the updated privacy statement is posted.

If we would like to use your data in a different manner than disclosed in this privacy statement, we will contact you (via the contact information provided to us, such as by mail or email) to ask your permission to use the data in this new way, and to seek your consent to do so.

Contact us

If you have any questions about our security and privacy practices, please contact:

Legal department
PO Box 30416
Lansing, MI 48909-7916

The effective date of this policy is August 4, 2016.